Tuesday, June 5, 2012

Dept. of Shameless Commerce ...

.... or, The Baby is Born at Last!

"What's the difference between baking powder and baking soda?"
A benign question.  Or, so I thought fifteen years ago when my then colleague paused in my doorway.  The bachelor father of three girls, I thought maybe he was trying to  fancy-up his cooking.

Wrong.  He was trying to bake his own healthy snack bar.  One of the healthy exercisers, he was famous (perhaps infamous) at work for watching every bite he put in his mouth, and only eating things that are "good for you".

Flash forward fifteen years.  We still work together, altho today he is my boss and one of three partners in the company.  Actually, now, two companies.  We had to launch a new company a few months ago to handle the production of ... [here comes the Shameless Commerce part] ... triYUM Bars.
That's right.  I work for a person who has actually developed a new food product.  After 15 years of talking about it.  Hundreds of recipes.  Thousands of taste-tests.  We have actually manufactured and are putting on the market [today!] a new healthy snack.

For years it was like playing.  We learned about buying ingredients in bulk - "Did you want a ton? or a train-load, sir?" - and packaging - "Our minimum order is 500,000 wrappers.  Do you  need more than that?" - bar codes, semi-trailers - refrigerated, of course - getting an honest-to-goodness trademark, and marketing.  It has been a roller coaster for me.  I cannot imagine what it has been like for my boss.  Well, I suspect like birthing a baby, about which I also know nothing, Miss Scarlett.

You won't see them on shelves at your super market.  At least not yet.  We are working on that!  But, if you happen to be interested, you can find them online at www.triYumBar.com. And, that's the last we will say about that!

PS:  Do not send complaints to Customer Service!  Someone you know has to respond to those!  Just sayin' ....